Princess Chelsea has finally dropped the music video for Yulia, an anthemic & visual masterpiece sure to appeal to the myriads of people who are into cats and having tumblr accounts.
Princess Chelsea & Her Best Friends will be playing a special show this Sunday 26 February, at the Wine Cellar with Boycrush and Guts. In keeping with the slightly incestuous Lil' Chief vibe, Boycrush is the project of Alistair from the Ruby Suns, and Guts the project of Bradley Artesque, former TeenWolf colleague.
A special run of handmade magical princess themed colouring books made by Harlequin Jones will be available at the show!
Monday, February 20, 2012
Thursday, February 16, 2012
Cool Rainbows Pre-Orders!

With the imminent release of Cool Rainbows debut 'Whale Rocket' on March 19 - Pre Orders are now available on the Lil' Chief Website for both limited edition Blue Vinyl and CD formats.
Cool Rainbows Auckland album release will be on Sunday the 25th of March at the Wine Cellar with support from surprise guests, possibly on the Lil' Chief Roster. Stay Tuned!
Tuesday, January 24, 2012
One Million Views - An Essay On Achieving Internet Hype in 2012
Well today a song I wrote called ‘The Cigarette Duet’ has hit one million views on Youtube.
To blow my own trumpet, after I had finished writing it on the Roland E-20 I used to play in Teenwolf (a keyboard which for some inexplicable reason appears to have a large bitemark taken out of the 3rd A key) I decided it was a catchy and good pop song and was fairly convinced I’d written an indie hit. I began to suspect that I’d written an indie crossover hit when early on my parents leaked it to a number of Jehovah’s Witnesses who gave them very positive feedback.
Turns out I was somewhat right.
Like a lot of independent artists everything I do is made on a shoestring budget, although not necessarily by choice.
However, as of today, the music video for 'The Cigarette Duet' has more views on Youtube than for instance, all of Six60's and The Midnight Youth's music videos, combined (two top 40 artists in New Zealand).
This is extremely encouraging. It is encouraging because in the music video I am wearing a swimsuit, which means people must generally agree that I look attractive and cute in my swimsuit / quirky wig.
Possibly even more encouraging though, is that this also indicates that the power of a good song can transcend limitations in funds and resources, and still go on to connect with people all over the world, and on this occasion surpassing the results of even the most structured and high budget marketing campaigns. (In Lana Del Rey's case the combination of these two things has proven to be phenomenal).
In a chinese whispers scenario, much of the online interest surrounding 'The Cigarette Duet' has been simply due to people from all walks of life passing links around via websites like facebook, tumblr and most certainly not myspace.



The slightly controversial subject material has probably helped too, sparking a number of intellectual debates via the comments section of Youtube.











Of course there has been support from the fingerboarding scene;
The Brony Scene;
a number of covers;
and copy cat videos.
If the resulting sales continue at their current trends, and one in every 15,000 viewers orders a Lil' Golden Book LP then I am very excited to be able to pay off most of the vinyl shipping costs in the next few months!
Of course there are other angles to examine. As an artist, I am aware of the danger of becoming pigeon holed as 'the hipster girl from the cigarette duo'. Perhaps it will be that not one percent of youtube viewers will care about my sophomoric album, which is going to be, naturally, a concept opera concerning our perception of each other on the internet.
However I could almost be happy to settle for these consequences having garnered the knowledge that even if people don't pay for a good song these days, they most certainly will listen to it.
To blow my own trumpet, after I had finished writing it on the Roland E-20 I used to play in Teenwolf (a keyboard which for some inexplicable reason appears to have a large bitemark taken out of the 3rd A key) I decided it was a catchy and good pop song and was fairly convinced I’d written an indie hit. I began to suspect that I’d written an indie crossover hit when early on my parents leaked it to a number of Jehovah’s Witnesses who gave them very positive feedback.
Turns out I was somewhat right.
Like a lot of independent artists everything I do is made on a shoestring budget, although not necessarily by choice.
However, as of today, the music video for 'The Cigarette Duet' has more views on Youtube than for instance, all of Six60's and The Midnight Youth's music videos, combined (two top 40 artists in New Zealand).
This is extremely encouraging. It is encouraging because in the music video I am wearing a swimsuit, which means people must generally agree that I look attractive and cute in my swimsuit / quirky wig.
Possibly even more encouraging though, is that this also indicates that the power of a good song can transcend limitations in funds and resources, and still go on to connect with people all over the world, and on this occasion surpassing the results of even the most structured and high budget marketing campaigns. (In Lana Del Rey's case the combination of these two things has proven to be phenomenal).
In a chinese whispers scenario, much of the online interest surrounding 'The Cigarette Duet' has been simply due to people from all walks of life passing links around via websites like facebook, tumblr and most certainly not myspace.



The slightly controversial subject material has probably helped too, sparking a number of intellectual debates via the comments section of Youtube.











Of course there has been support from the fingerboarding scene;
The Brony Scene;
a number of covers;
and copy cat videos.
If the resulting sales continue at their current trends, and one in every 15,000 viewers orders a Lil' Golden Book LP then I am very excited to be able to pay off most of the vinyl shipping costs in the next few months!
Of course there are other angles to examine. As an artist, I am aware of the danger of becoming pigeon holed as 'the hipster girl from the cigarette duo'. Perhaps it will be that not one percent of youtube viewers will care about my sophomoric album, which is going to be, naturally, a concept opera concerning our perception of each other on the internet.
However I could almost be happy to settle for these consequences having garnered the knowledge that even if people don't pay for a good song these days, they most certainly will listen to it.
Monday, December 19, 2011
Cool Rainbows First Single!
Way back in March, we at Lil Chief Records were excitedly talking to everyone we knew about our newest signing Cool Rainbows.
Cool Rainbows is the new project of Djeisan Suskov, former frontman of Nova Echo, and Trees Climbing Trees. He also happens to be a bit of a genius in the studio. But like all studio geniuses, he does tend to get a bit obsessed with sonic noodling when it comes to his own work. This is probably why half-a-year has passed since we last mentioned his upcoming debut.
HOWEVER, the time has come and we've finally managed to squeeze a single out of him. Perfect timing to ease you all into summer with the melodically-hypnotic sound of 'Southern Summer Sun'.
"Southern Summer Sun" is the first single from Cool Rainbows first album - the upcoming Lil' Chief release "Whale Rocket" and is now available as a pay what you like download.
And while you're downloading that you may as well have a browse at the Lil' Chief online store, because we're having a Christmas sale - buy any 4 items get one free!
Cool Rainbows is the new project of Djeisan Suskov, former frontman of Nova Echo, and Trees Climbing Trees. He also happens to be a bit of a genius in the studio. But like all studio geniuses, he does tend to get a bit obsessed with sonic noodling when it comes to his own work. This is probably why half-a-year has passed since we last mentioned his upcoming debut.
HOWEVER, the time has come and we've finally managed to squeeze a single out of him. Perfect timing to ease you all into summer with the melodically-hypnotic sound of 'Southern Summer Sun'.
"Southern Summer Sun" is the first single from Cool Rainbows first album - the upcoming Lil' Chief release "Whale Rocket" and is now available as a pay what you like download.
And while you're downloading that you may as well have a browse at the Lil' Chief online store, because we're having a Christmas sale - buy any 4 items get one free!
Tuesday, November 29, 2011
New Pikachunes Music Video!
Lil' Chief Records is proud to premiere the new Pikachunes music video for his student radio hit 'Nervous'. The video was filmed on location in Manhattan during his stay in New York earlier this year and was made by Doug Schachtel who has also directed other video clips in NYC for The Brunettes and The Go Team.
If anything is going to send Pikachunes careening into mainstream consciousness it's this song accompanied by this video - much like Princess Chelsea's Cigarette Duet video which seems to be confusing people all over the world at the moment.
If anything is going to send Pikachunes careening into mainstream consciousness it's this song accompanied by this video - much like Princess Chelsea's Cigarette Duet video which seems to be confusing people all over the world at the moment.
Wednesday, November 9, 2011
The Eversons Vote For Act!
As election day in New Zealand draws near, those more politically minded of us are updating their facebook statuses and twitter feeds with sincere and educated political opinions. While much of the genius online rhetoric we see tends to hinge around the National vs Labour debate ("John Key sux guys vote Labour if u dont ur right wing cos he cant even shake hands did u see that youtube clip lmfao lol" etc) one party that seems to have been lost in the online shitstorm is the ACT party.
The Eversons are taking their online political mission to a new level by releasing new single "Vote For ACT" as a free download in the lead up to this months elections.

CLICK HERE for your free download!
If you are unsure about the principals that ground the mission of the ACT party please find below some key points I have taken directly from the ACT website ( http://www.act.org.nz/ )
The principal object of the ACT Party is to promote an open, progressive and benevolent society in which individual New Zealanders are free to achieve their full potential and smoke 420.
According to our constitution, the ACT Party shall promote, develop and pursue policies and proposals which:
encourage individual choice and responsibility and the pursuit of excellence in all fields of human endeavour and smoking 420;
enhance living standards for all New Zealanders through sustainable economic growth and international competitiveness and smoking 420;
enhance choice and diversity, and raise standards of achievement in education and smoking 420;
ensure that all New Zealanders have access to quality health care and have security in retirement and smoking 420;
maintain social and economic support for those unable to help themselves and who are in genuine need of assistance in smoking 420;
provide for the nation’s security and the protection of individual lives and property and smoking 420;
explore and implement practical and innovative ways to protect the natural environment and smoking 420;
maintain sound economic management, including (but not limited to) a balanced government budget, price stability and a free and open market economy for smoking 420; and
limit the involvement of central and local government to those areas where collective action is a practical necessity for smoking 420.
Even if you are not a supporter of the ACT party The Eversons encourage you to have an open mind and to do your research on all political parties involved in the New Zealand Election - for unlike the US Elections things in New Zealand are not as black and white as they seem.
Speaking of the US Elections, I may as well take this opportunity to post a recent campaign video for US Republican Candidate Herman Cain who has used tobacco smoking as a marketing tool to increase his appeal amongst young republicans and working class americans.
The Eversons are taking their online political mission to a new level by releasing new single "Vote For ACT" as a free download in the lead up to this months elections.

CLICK HERE for your free download!
If you are unsure about the principals that ground the mission of the ACT party please find below some key points I have taken directly from the ACT website ( http://www.act.org.nz/ )
The principal object of the ACT Party is to promote an open, progressive and benevolent society in which individual New Zealanders are free to achieve their full potential and smoke 420.
According to our constitution, the ACT Party shall promote, develop and pursue policies and proposals which:
encourage individual choice and responsibility and the pursuit of excellence in all fields of human endeavour and smoking 420;
enhance living standards for all New Zealanders through sustainable economic growth and international competitiveness and smoking 420;
enhance choice and diversity, and raise standards of achievement in education and smoking 420;
ensure that all New Zealanders have access to quality health care and have security in retirement and smoking 420;
maintain social and economic support for those unable to help themselves and who are in genuine need of assistance in smoking 420;
provide for the nation’s security and the protection of individual lives and property and smoking 420;
explore and implement practical and innovative ways to protect the natural environment and smoking 420;
maintain sound economic management, including (but not limited to) a balanced government budget, price stability and a free and open market economy for smoking 420; and
limit the involvement of central and local government to those areas where collective action is a practical necessity for smoking 420.
Even if you are not a supporter of the ACT party The Eversons encourage you to have an open mind and to do your research on all political parties involved in the New Zealand Election - for unlike the US Elections things in New Zealand are not as black and white as they seem.
Speaking of the US Elections, I may as well take this opportunity to post a recent campaign video for US Republican Candidate Herman Cain who has used tobacco smoking as a marketing tool to increase his appeal amongst young republicans and working class americans.
Tuesday, October 11, 2011
Lil' Chief Loses It's Vinyl Virginity
We at Lil' Chief Records are very excited to announce the loss of our vinyl virginity after nine years of dealing only with plastic!
Pikachunes self titled LP and Princess Chelsea's Lil' Golden Book are the first two Lil' Chief Releases in this exciting new format.


They have been pressed by United Record Pressing in a very special limited run and are now available for order direct from the Lil' Chief online store.
We figured that since we're going all the way we may as well get adventurous so have pressed Pikachunes in limited edition white vinyl and Lil' Golden Book in limited edition gold vinyl. You can look forward to more Lil' Chief Vinyl releases in the coming months!
United Record Pressing have kindly posted some great photos of the vinyl making process!
Pikachunes & Princess Chelsea are currently in Brooklyn, New York after completing a host of East Coast dates and are about to perform at CMJ Music Marathon.
Remaining East Coast dates are as follows:
Pikachunes
October 18 - Le Poisson Rouge, NY (CMJ Music Marathon, 7.30pm)
October 22 - Kennys Castaways, NY (CMJ Music Marathon, 9pm)
Princess Chelsea
October 16 - Dekalb Markets, Brooklyn
October 18 - Le Poisson Rouge, NY (CMJ Music Marathon, 6pm)
October 22 - The Local 269, NY (CMJ Music Marathon, 7pm)
Princess Chelsea has also dropped a new single from Lil' Golden Book, 'Too Fast To Live' - a Skeeter Davis inspired ballad about the perils of drinking with a music video that will be a welcome relief to people who like using the word 'juxtaposition'.
Too Fast To Live has been released as a digital single complete with a free downloadable B-Side "After The Moment" - which is a cover of a song by California based Craft Spells available on their album Idle Labor.
Pikachunes self titled LP and Princess Chelsea's Lil' Golden Book are the first two Lil' Chief Releases in this exciting new format.


They have been pressed by United Record Pressing in a very special limited run and are now available for order direct from the Lil' Chief online store.
We figured that since we're going all the way we may as well get adventurous so have pressed Pikachunes in limited edition white vinyl and Lil' Golden Book in limited edition gold vinyl. You can look forward to more Lil' Chief Vinyl releases in the coming months!
United Record Pressing have kindly posted some great photos of the vinyl making process!
Pikachunes & Princess Chelsea are currently in Brooklyn, New York after completing a host of East Coast dates and are about to perform at CMJ Music Marathon.
Remaining East Coast dates are as follows:
Pikachunes
October 18 - Le Poisson Rouge, NY (CMJ Music Marathon, 7.30pm)
October 22 - Kennys Castaways, NY (CMJ Music Marathon, 9pm)
Princess Chelsea
October 16 - Dekalb Markets, Brooklyn
October 18 - Le Poisson Rouge, NY (CMJ Music Marathon, 6pm)
October 22 - The Local 269, NY (CMJ Music Marathon, 7pm)
Princess Chelsea has also dropped a new single from Lil' Golden Book, 'Too Fast To Live' - a Skeeter Davis inspired ballad about the perils of drinking with a music video that will be a welcome relief to people who like using the word 'juxtaposition'.
Too Fast To Live has been released as a digital single complete with a free downloadable B-Side "After The Moment" - which is a cover of a song by California based Craft Spells available on their album Idle Labor.
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